Day of the Badger 2025: By the Numbers

Thanks to a remarkable outpouring of support from our alumni and friends, the School of Journalism and Mass Communication had yet another record-breaking Day of the Badger fundraising sprint. In addition to breaking our school’s record for number of gifts given to SJMC during Day of the Badger, we also beat the Department of Communication Arts in a race to 200 gifts, crossing the finish line well ahead of our competitor. Here’s a look at how we did this year.

1848

minutes of giving

$35,605

dollars raised for the School of Journalism and Mass Communication Annual Fund, which provides discretionary support for current students through scholarships, facility and technology upgrades, hands-on learning experiences and more.

220

gifts given to the SJMC.

$10,000

match gift raised by emeritus Board of Visitors members.

7

generous emeritus Board of Visitors members who contributed to the match gift: gift leaders Ben Deutsch and Scott Farrell, Mary Conway, Shoshana Dichter, Phil Haslanger, Ginnie Roeglin and Dave Zweifel.

168

donuts consumed during our two-day Day of the Badger party at Vilas Hall, hosted by Communications Manager, Kara Rheingans. Students enjoyed free Greenbush donuts, swag and photos with cardboard Bucky while also sharing why they love the SJMC.

1

race to 200 gifts won by SJMC against the Department Communication Arts. After a hard-fought battle, the SJMC came out on top and proved that it is still the best department in Vilas Hall.

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