School of Journalism and Mass Communication

A man wearing a red “W” baseball cap works on a laptop at a table while two young women behind him set up a smartphone on a tripod, smiling as they prepare to record in a classroom or office setting.

One SJMC. Endless Possibilities.

A group sits around a table in a meeting room; a man with glasses looks toward a smiling woman with curly hair as she speaks, with laptops, water bottles, and a large tumbler visible on the table.

One SJMC. Endless Impact.

Three students chat in a library; a male student on the right talks while a male and a female student listen.

One SJMC. Endless Community.

Students collaborate around a table with laptops in a classroom; one student gestures while another looks down at notes, and a screen in the background displays a website labeled “CURB BLAZE.”

One SJMC. Endless Creativity.

At the School of Journalism and Mass Communication, we’ve been shaping the future of communication for more than a century. Here, students don’t just learn how media work, they find endless possibilities to use media to move people, shape society and transform industries.

Undergraduate Programs   Graduate Programs

Endless Experience.

Our hands-on courses set students up for success. At the SJMC, you’ll lead campaigns, co-author studies, analyze data and shape stories that reach far beyond the classroom.

Endless Destinations.

A degree from the SJMC opens doors to endless career paths. See where some of our alumni have landed.

Lauryn Azu (BA'22)

Deputy Senior Editor, Chicago Tribune

Zack Zaban (BA'11)

SVP and Global Media Business Director, Starcom

See more alumni stories

Danny Parker (PhD'24)

Assistant Professor, Cornell University

Endless Discovery.

Anchored by one of the country’s earliest and best mass communication doctoral programs and the Wisconsin Idea, the SJMC’s world-class faculty and graduate students are constantly innovating to push their research fields forward and address significant societal challenges.

SJMC News

UW-Madison AWSM wins 2025-26 National Student Chapter of the Year award

The UW–Madison Association for Women in Sports Media was named the 2025-26 National Student Chapter of the Year. Read more about the award and how AWSM is working to continuously improve their organization.

Assistant Professor Jing Wang’s New Research Lab Champions Human Connection in Today’s AI-Driven World

Assistant Professor Jing Wang established the Global Media Ethnography Lab to bring together researchers interested in examining how media and technology shape our everyday lives. The lab is about the human experience and the human relationships that AI simply can't replicate.

More SJMC News

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