A new study from SJMC professor Young Mie Kim is the first to quantify the effect of this kind of microtargeting on voter turnout.
Research and Insights
News about groundbreaking SJMC research.
Inside UW-Madison’s AI Terrarium: Recreating Human Belief in a Digital World
What happens when AI is built to think like people? Dive into the AI Terrarium, a bold experiment in modeling human belief and persuasion.
Shaping the Future of Journalism: SJMC’s Tomás Dodds Founds the Public Tech Media Lab
Tomás Dodds, Director of the Public Tech Media Lab, discusses the importance of equipping journalists with the right artificial intelligence tools in an ever-evolving world.
CCCR Survey Assesses Public Views of Trump’s First 100 Days
Four months into the Trump presidency, a new UW-Madison survey report finds surprising insights on how Americans think about Trump’s first 100 days.
2024 Election Survey Profiles the American Voter
A new UW-Madison survey report on American voters found surprising insights on what drove votes in the closest national vote for president since 2000. The survey found big gaps in partisan attitudes toward equity and prejudice in American society, consistent with past research by the research team and other scholars.
2024 Midwest Battleground Survey Shows What Divided Partisans in Key Swing States
A new Center for Communication and Civic Renewal survey report on voters in Midwest battleground states found surprising insights on the partisan divides that shaped voting patterns in critical Midwest battleground states.
MCRC Research Team Awarded Research Forward Grant for Artificial Intelligence Terrarium
A team of researchers from the Mass Communication Research Center has been awarded the Research Forward grant to assist in the completion of an Artificial Intelligence (AI) Terrarium.
UW-Madison’s Center for Communication and Civic Renewal Expands Groundbreaking Research on the Impact of 21st Century Communication on Civic Life
The Center for Communication and Civic Renewal is embarking on groundbreaking research aimed at significantly broadening our collective understanding of 21st-century communication and civic life thanks to support from the Knight Foundation.
Professor Susan Robinson Publishes New Book Exploring Trust-Building in Journalism
Professor Sue Robinson recently published “How Journalists Engage: A Theory of Trust Building, Identities, and Care,” a book exploring trust building in journalism.
New Wisconsin and National Surveys on Political News and Conversation Find Big Party Differences
A new UW-Madison report has found that 27% of Wisconsin Republicans and 14% of Wisconsin Democrats reside in partisan bubbles, where they do not regularly hear opposing perspectives in news or political conversations.